Examining the impact of differing guilt advertising appeals among the Generation Z cohort
Ronald Conlin, Steven Bauer
| Year of publication: |
2022
|
|---|---|
| Authors: | Conlin, Ronald ; Bauer, Steven |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 2, p. 289-308
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| Subject: | Advertising | Charitable giving | Generation Z | Guilt | Werbewirkung | Advertising effects | Fundraising | Werbung | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Generationengerechtigkeit | Intergenerational equity | Emotion | Wohltätigkeit | Charity | Kohortenanalyse | Cohort analysis |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-021-00304-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013268072