Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi, Jasmine A.L. Yeap and Zoann Low
| Year of publication: |
2022
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|---|---|
| Authors: | Say Keat Ooi ; Yeap, Jasmine A. L. ; Low, Zoann |
| Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 34.2022, 1, p. 85-102
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| Subject: | Brand loyalty | Consumer brand engagement | CSR | Partial least squares | Satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Kundenzufriedenheit | Customer satisfaction | Markentreue | Markenführung | Brand management | Partielle kleinste Quadrate | Markenartikel | Brand | Strukturgleichungsmodell | Structural equation model | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-10-2019-0271 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164648