Examining the relationship between visual merchandising and apparel impulse buying among young Malaysian consumers
Year of publication: |
2012
|
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Authors: | Karim, Jeannot Abdul ; Rahman, Sofiah Abd ; Kumar, Mukesh |
Published in: |
Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal. - Subang Jaya : [Verlag nicht ermittelbar], ISSN 2232-0172, ZDB-ID 2726008-2. - Vol. 2.2012, 2, p. 101-113
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Subject: | Konsumentenverhalten | Consumer behaviour | Malaysia | Bekleidung | Clothing | Verkaufsförderung | Sales promotion |
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