Examining the role of cross-cultural factors in the international market on customer engagement and purchase intention
Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis
| Year of publication: |
2022
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|---|---|
| Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris |
| Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 28.2022, 3, p. 1-13
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| Subject: | Cross-cultural factors | Customer engagement | Emotional intelligence | International marketing | Purchase intention | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | Beziehungsmarketing | Relationship marketing | Emotion | Intelligenz | Intelligence | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intman.2022.100966 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013383455