Examining the role of information technology in cultivating firms' dynamic marketing capabilities
Eric T. G. Wang; Han-Fen Hu; Paul Jen-Hwa Hu
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Eric T. G. ; Hu, Han-fen ; Hu, Paul Jen-Hwa |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 50.2013, 6, p. 336-343
|
| Subject: | Dynamic marketing capabilities | Dynamic capabilities | Market orientation | IT support for CRM | IT infrastructure | Unternehmenserfolg | Firm performance | Dynamische Kompetenzen | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009775415