The impact of country of origin on brand equity: An analysis of the wine sector
Year of publication: |
2020
|
---|---|
Authors: | Passagem, Nadia ; Crespo, Cátia Fernandes ; Almeida, Nuno Miguel Castaheira |
Published in: |
Wine Economics and Policy. - ISSN 2212-9774. - Vol. 9.2020, 2, p. 63-81
|
Publisher: |
Florence : Firenze University Press |
Subject: | Country Of Origin | brand equity | wine sector | loyalty | awareness | brand associations | perceived quality |
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