Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Year of publication: |
September 2017
|
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Authors: | Murray, John ; Elms, Jonathan ; Teller, Christoph |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 147-156
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Subject: | Novelty | Complexity | Design | Structural equations modeling | Price | Retail brand loyalty | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markentreue | Brand loyalty | Strukturgleichungsmodell | Structural equation model | Ladengestaltung | Store design |
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