Examining the unintended consequences of marketing
Year of publication: |
2004
|
---|---|
Authors: | Fry, Marie-Louise ; Polonsky, Michael Jay |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 11, p. 1303-1306
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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