Examining the unintended consequences of marketing
Year of publication: |
2004
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Authors: | Fry, Marie-Louise ; Polonsky, Michael Jay |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 11, p. 1303
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