Excel for Marketing Managers.

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

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Year of publication:	2006
Authors:	Taylor, Ivana
Other Persons:	Jelen, Bill (contributor)
Publisher:	Uniontown : Holy Macro! Books
Subject:	Marketingmanagement \| Marketing management \| Marketing \| Marketingtheorie \| Marketing theory
Description of contents:	Table of Contents [gbv.de]

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Extent:	1 online resource (195 pages)
Series:	Excel for Professionals series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-1-932802-64-1 ; 978-1-932802-13-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012685256