Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Year of publication: |
2008
|
---|---|
Authors: | Okazaki, Shintaro |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 8, p. 715-731
|
Subject: | Virales Marketing | Viral marketing | Mobilkommunikation | Mobile communications | Jugendliche | Youth | Japan |
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