Executive and consumer decision processes: Increasing useful sensemaking by identifying similarities and departures
Year of publication: |
2001
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Authors: | Wilson, Elizabeth J. ; Woodside, Arch G. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 16.2001, 5, p. 401-414
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