Executives' financial experience and myopic marketing management : a myopic loss-aversion perspective
Year of publication: |
2023
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Authors: | Gu, Leilei |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 157.2023, p. 1-12
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Subject: | Myopic marketing management | Executives' financial experience | Myopic loss aversion |
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