Share repurchases and myopia : implications on the stock and consumer markets
Year of publication: |
March 2018
|
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Authors: | Bendig, David ; Willmann, Daniel ; Strese, Steffen ; Brettel, Malte |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 2, p. 19-41
|
Subject: | marketing-finance interface | myopic marketing management | earnings management | product recalls | share repurchase | Aktienrückkauf | Share repurchase | Marketingmanagement | Marketing management |
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