Exhibition destination attractiveness : dimensions and perceptual differences between exhibitors and visitors of China's exhibitions
Xin Jin and Karin Weber
| Year of publication: |
2015
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|---|---|
| Authors: | Jin, Xin ; Weber, Karin |
| Published in: |
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region. - Cheltenham, UK [u.a.] : Edward Elgar, ISBN 978-1-78254-808-9. - 2015, p. 115-132
|
| Subject: | Veranstaltungswirtschaft | Event sector | Messebeteiligung | Trade fair participation | Messemarketing | Trade fair marketing | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010532435