Targeting efficiencies among trade show nonattendees
Carmen Berne; Esperanza Garcia-Uceda
| Year of publication: |
2007
|
|---|---|
| Authors: | Berné, Carmen ; García-Uceda, Esperanza |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 15.2007, 3, p. 146-157
|
| Subject: | Veranstaltungswirtschaft | Event sector | Messemarketing | Trade fair marketing | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Messebeteiligung | Trade fair participation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003523022