Exhibitions as sub-brands : an exploratory study
Year of publication: |
2014
|
---|---|
Authors: | Rentschler, Ruth ; Bridson, Kerrie ; Evans, Jody |
Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 4.2014, 1/2, p. 45-66
|
Subject: | Australia | Entrepreneurship | Branding | Art museums | Blockbusters | Australien | Unternehmensgründung | Business start-up | Museum | Entrepreneurship approach | Markenführung | Brand management |
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