Manifestations of brand orientation in museums : an exploratory study
Year of publication: |
2012
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Authors: | Evans, Jody ; Bridson, Kerrie ; Rentschler, Ruth |
Published in: |
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011. - Red Hook, NY : Curran Associates, ISBN 978-1-61839-652-5. - 2012, p. 435-442
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Subject: | Museum | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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