Expanding e-government adoption in an emerging market economy : an exploratory segmentation based on socio-demographic and behavioural variables
Year of publication: |
2020
|
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Authors: | Chebaro, Bilal ; Fakhoury, Rania ; Baker, David S. |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 12.2020, 3, p. 243-258
|
Subject: | e-government | public e-services | marketing | segmentation | public sector | emerging market | E-Government | E-government | Schwellenländer | Emerging economies | Öffentlicher Sektor | Public sector | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
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