Expanding e-government adoption in an emerging market economy : an exploratory segmentation based on socio-demographic and behavioural variables
Bilal Chebaro, Rania Fakhoury, David S. Baker
| Year of publication: |
2020
|
|---|---|
| Authors: | Chebaro, Bilal ; Fakhoury, Rania ; Baker, David S. |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 12.2020, 3, p. 243-258
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| Subject: | e-government | public e-services | marketing | segmentation | public sector | emerging market | E-Government | E-government | Schwellenländer | Emerging economies | Öffentlicher Sektor | Public sector | Marktsegmentierung | Market segmentation | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2020.109574 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012505323