Expanding the prevailing behavioral model in a social marketing context : a case study of an eco-point system to promote eco-policies in Toyota City, Japan
Hiroshi Ito and Nobuo Kawazoe
| Year of publication: |
2021
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|---|---|
| Authors: | Ito, Hiroshi ; Kawazoe, Nobuo |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 33.2021, 4, p. 403-433
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| Subject: | eco-point system | Eco-policy | social marketing | Japan | Social Marketing | Social marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2019.1708528 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650500