Integrated corporate social initiatives in Japan : from product development to healthcare information
Year of publication: |
2011
|
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Authors: | Hirose, Morikazu |
Published in: |
Social marketing for public health : global trends and success stories. - Sudbury, Mass. [u.a.] : Jones and Bartlett, ISBN 978-0-7637-5797-7. - 2011, p. 305-325
|
Subject: | Lebensstil | Lifestyle | Ernährungsverhalten | Eating habit | Gesundheitsvorsorge | Preventive care | Corporate Social Responsibility | Corporate social responsibility | Innovation | Social Marketing | Social marketing | Japan |
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