Expectation Bias als neuropsychologische Grundlage des Markenmanagements
Year of publication: |
2010
|
---|---|
Authors: | Plassmann, Hilke ; Niessing, Jörg |
Published in: |
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung. - München : Verlag Franz Vahlen, ISBN 3-8006-3723-5. - 2010, p. 119-130
|
Subject: | Neurowissenschaften | Neuroscience | Psychologie | Psychology | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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