Experience, comfort, and privacy concerns : antecedents of online spending
Year of publication: |
2011
|
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Authors: | Spake, Deborah F. ; Finney, R. Zachary ; Joseph, Mathew |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 5.2011, 1, p. 5-28
|
Subject: | Online-Handel | Online retailing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | USA | United States |
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