Experiencing film : subjective personal introspection and popular film consumption
Year of publication: |
June 2016
|
---|---|
Authors: | Hart, Andrew ; Kerrigan, Finola ; Vom Lehn, Dirk |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 2, p. 375-391
|
Subject: | Audience | Film | Introspection | Classifications | Experiential consumption | Konsumentenverhalten | Consumer behaviour |
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