Experiential interaction design model
Year of publication: |
2020
|
---|---|
Authors: | Huarng, Kun-Huang ; Bresciani, Stefano ; Ferraris, Alberto |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 486-490
|
Subject: | Donation | Engagement | Marketing | Play | Fundraising | Konsumentenverhalten | Consumer behaviour |
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