Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
Kerry Smith; Dan Hanover
| Year of publication: |
2016
|
|---|---|
| Authors: | Smith, Kerry ; Hanover, Dan |
| Publisher: |
2016: Hoboken, New Jersey : John Wiley & Sons, Inc |
| Subject: | Event-Marketing | Event marketing | Marketingmanagement | Marketing management | Markenpolitik | Erlebnismarketing | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | IX, 214 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-119-14587-5 ; 9781119145899 ; 9781119145882 ; 978-1-119-14589-9 ; 978-1-119-14588-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013546995