EXPERIENTIAL VALUE: A HIERARCHICAL MODEL, THE IMPACT ON E-LOYALTY AND A CUSTOMER TYPOLOGY
Year of publication: |
2005
|
---|---|
Authors: | Oppen, Claudia van ; Odekerken-Schröder, Gaby ; Wetzels, Martin |
Institutions: | Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization |
Subject: | marketing |
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