Private labels and branding in Indian retail
Year of publication: |
2010
|
---|---|
Authors: | Garg, Priyanka |
Published in: |
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence. - Dewas : Prestige Institute of Management, ISBN 978-81-7446-819-2. - 2010, p. 456-464
|
Subject: | Indien | India | Einzelhandel | Retail trade | Handelsmarke | Store brand | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
-
Consumers' perception towards private label brands in Delhi region
Tandon, Nidhi, (2020)
-
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita, (2018)
-
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan, (2019)
- More ...
-
CSR and corporate performance : evidence from India
Garg, Priyanka, (2016)
-
Development of sustainability reporting index (SRI) with special reference to companies in India
Garg, Priyanka, (2017)
-
Garg, Priyanka, (2023)
- More ...