Experimental research in sport consumer behavior
Yong Jae Ko and Joon Sung Lee
| Year of publication: |
2018
|
|---|---|
| Authors: | Ko, Yong Jae ; Lee, Joon Sung |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 4, p. 218-220
|
| Subject: | Experiment | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012000623