Expertensysteme für die Werbung
hrsg. von Franz-Rudolf Esch. Unter Mitw. von Werner Kroeber-Riel
| Year of publication: |
1994
|
|---|---|
| Other Persons: | Esch, Franz-Rudolf (ed.) ; Kroeber-Riel, Werner (contributor) |
| Publisher: |
München : Vahlen |
| Subject: | CAAS | Werbung | Advertising | Expertensystem | Expert system | Theorie | Theory | Werbewirkungsanalyse | ESWA | Computer Aided Advertising System |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 396, [16] S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8006-1738-2 |
| Classification: | Künstliche Intelligenz ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011716