Werbewirkungsanalyse mit Expertensystemen
Bruno Neibecker
| Year of publication: |
1990
|
|---|---|
| Authors: | Neibecker, Bruno |
| Publisher: |
Heidelberg : Physica-Verl. |
| Subject: | Werbung | Advertising | Expertensystem | Expert system | Theorie | Theory | ESWA |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 369 S. graph. Darst. 25 cm |
|---|---|
| Series: | Konsum und Verhalten. - Würzburg : Physica-Verl., ISSN 0176-9235, ZDB-ID 1127045-7. - Vol. 26 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 327 - 351 |
| ISBN: | 3-7908-0485-1 |
| Classification: | Marketing ; Künstliche Intelligenz |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009701072