How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Ziqiong Zhang, Shuchen Qiao, Hengyun Li, Zili Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Ziqiong ; Qiao, Shuchen ; Li, Hengyun ; Zhang, Zili |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 100.2022, p. 1-13
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| Subject: | Emotion-related words | Online review | Rainy weather | Review length | Review ratings | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.103090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013266147