Explaining consumer acceptance of mobile competitions and prize draws
Rafael Currás-Pérez, Carla Ruiz-Mafé and Silvia Sanz-Blas
Year of publication: |
2011
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Authors: | Currás-Pérez, Rafael ; Ruiz-Mafé, Carla ; Sanz-Blas, Silvia |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 6.2011, 4, p. 315-332
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