What motivates consumers to teleshopping?: The impact of TV personality and audience interaction
Year of publication: |
2011
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Authors: | Currás-Pérez, Rafael ; Ruiz-Mafé, Carla ; Sanz-Blas, Silvia |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 29.2011, 5 (2.8.), p. 534-556
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