Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Martin Eisend
| Year of publication: |
2008
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|---|---|
| Authors: | Eisend, Martin |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 3, p. 33-40
|
| Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Varianzanalyse | Analysis of variance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766362