Explaining the joint effect of source credibility and negativity of information in two-sided messages
Year of publication: |
2010
|
---|---|
Authors: | Eisend, Martin |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 11, p. 1032-1049
|
Subject: | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Experiment |
-
Sar, Sela, (2019)
-
How does verbal non-diagnostic information affect product evaluation?
Gierl, Heribert, (2012)
-
Personalization of the web interface
Wood, Natalie T., (2002)
- More ...
-
Richter, Thorsten, (2005)
-
Eisend, Martin, (2007)
-
Metaanalyse: Einführung und kritische Diskussion
Eisend, Martin, (2004)
- More ...