How does verbal non-diagnostic information affect product evaluation?
Year of publication: |
2012
|
---|---|
Authors: | Gierl, Heribert ; Hüttl-Maack, Verena |
Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 6.2012, 2, p. 131-159
|
Subject: | Werbepsychologie | Psychology of advertising | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour |
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