Explaining the product‐specificity of country‐of‐origin effects
Year of publication: |
2011
|
---|---|
Authors: | Tseng, Ting‐Hsiang ; Balabanis, George |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 28.2011, 6, p. 581-600
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Country of origin | Consumer behaviour | Country images | Categorization | Typicality | Product type | Product category level |
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