Explaining the product-speciticity of country-of-origin effects
Year of publication: |
2011
|
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Authors: | Tseng, Ting-hsiang ; Balabanis, George |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 6, p. 581-600
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Subject: | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Produkt | Product | Taiwan |
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