Explicit donations and inferred endorsements : do corporate social responsibility initiatives suggest a nonprofit organization endorsement?
Year of publication: |
2009
|
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Authors: | Bower, Amanda B. ; Grau, Stay Landreth |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 3, p. 113-126
|
Subject: | Nonprofit-Organisation | Nonprofit organization | Corporate Social Responsibility | Corporate social responsibility | Sponsoring | Sponsorship | Fundraising | USA | United States |
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