Explicit incentives in online communities : boon or bane?
Year of publication: |
2012
|
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Authors: | Garnefeld, Ina ; Iseke, Anja ; Krebs, Alexander |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 1, p. 11-38
|
Subject: | Verdrängungseffekt | Crowding out | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Anreiz | Incentives | Kundenzufriedenheit | Customer satisfaction |
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