Exploiting old customers and attracting new ones : the case of bank deposit pricing
Year of publication: |
2011
|
---|---|
Authors: | Carbó Valverde, Santiago ; Hannan, Timothy Hale ; Rodríguez Fernández, Francisco |
Published in: |
European economic review : EER. - Amsterdam : Elsevier, ISSN 0014-2921, ZDB-ID 207969-0. - Vol. 55.2011, 7, p. 903-915
|
Subject: | Einlagengeschäft | Deposit banking | Zins | Interest rate | Preismanagement | Pricing strategy | Bank | Wechselverhalten | Switching behaviour | Spanien | Spain | 1986-2003 |
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