Exploration of parental advertising literacy and parental mediation : influencer marketing of media character toy and merchandise
Year of publication: |
2022
|
---|---|
Authors: | Ahn, Regina Jihea |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 1, p. 107-115
|
Subject: | Marketingmanagement | Marketing management | Influencer | Zielgruppe | Target group | Eltern | Parents | Kinder | Children |
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