Explorations in critical studies of advertising
edited by James F. Hamilton, Robert Bodle, and Ezequiel Korin
| Year of publication: |
2017 ; First edition.
|
|---|---|
| Other Persons: | Bodle, Robert (contributor) ; Hamilton, James Frederick (contributor) ; Korin, Ezequiel (contributor) |
| Publisher: |
New York : Routledge, |
| Subject: | Werbung | Advertising | Marktwirtschaft | Kritische Theorie |
| Description of contents: |
pt. I. Critical political economy -- pt. II. Ideology critique -- pt. III. Critical textual analysis -- pt. IV. Critical discursive/rhetorical analysis -- pt. V. Emotion, mood, affect.
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Online Resource
| Extent: | 1 online resource |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-315-62576-8 ; 978-1-317-23296-4 ; 978-1-138-64952-1 |
| Other identifiers: | 10.4324/9781315625768 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013181694