Sports sponsorship perceptions : an exploration
Year of publication: |
2013
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Authors: | Ferrier, Susan ; Waite, Kathryn ; Harrison, Tina |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 18.2013, 2, p. 78-90
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Subject: | sports sponsorship | financial services | trust | brand awareness | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Sport | Sports | Finanzdienstleistung | Financial services | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Fußball | Football | Profisport | Professional sports | Wahrnehmung | Perception |
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