Exploring accounting and marketing orientation : an interfunctional case study
Robert M. Inglis
| Year of publication: |
2008
|
|---|---|
| Authors: | Inglis, Robert M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 7/8, p. 687-710
|
| Subject: | Rechnungswesen | Accounting | Markteintritt | Market entry | Kostenmanagement | Cost management | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003768144