Organic and amplified eWOM in consumer fashion blogs
Year of publication: |
2013
|
---|---|
Authors: | Kulmala, Marianne ; Mesiranta, Nina ; Tuominen, Pekka |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 17.2013, 1, p. 20-37
|
Subject: | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Webanalyse | Web analytics | Finnland | Finland |
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