Exploring consumer privacy concerns and RFID technology : the impact of fear appeals on consumers behaviors
Year of publication: |
2012
|
---|---|
Authors: | Beitelspacher, Lauren Skinner ; Hansen, John D. ; Johnston, Allen C. ; Deitz, George D. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 2, p. 147-159
|
Subject: | RFID | Datensicherheit | Data security | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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