Can initial trust boost intention to purchase Ayurveda products? : a theory of consumption value (TCV) perspective
Year of publication: |
2022
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Authors: | Chakraborty, Debarun ; Siddiqui, Mujahid ; Siddiqui, Aaliyah |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 6, p. 2521-2541
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Subject: | ayurveda products | initial trust | purchase intention | theory of consumption values | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Experiment |
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