Exploring consumers’ attitude towards relationship marketing
Year of publication: |
2015
|
---|---|
Authors: | Jones, Michael A ; Reynolds, Kristy E ; Arnold, Mark J ; Gabler, Colin B ; Gillison, Stephanie T ; Landers, Vincent Myles |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 29.2015, 3, p. 188-199
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer attitudes | Customer relationships | Relationship marketing |
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